Frequently Asked Questions

After you create an account and register your domain, Knownly gives you a small JavaScript snippet. Copy it and paste it just before the closing </head> tag on every page you want to track. It loads asynchronously and will not slow down your site.

If you use a tag manager, you can paste the snippet there instead. The snippet only needs your unique tracking key to start sending visits.

On each page view, the Knownly snippet sends:

• The visitor's IP address
• The URL of the page being viewed
• The browser user agent string
• Your tracking key, so we know which site the visit belongs to

Knownly does not set advertising cookies, does not fingerprint devices, and does not attempt to identify individual people.

Knownly only saves visits that come from identifiable business networks. Every incoming IP is checked against several signals, and the visit is discarded if it looks like:

• A consumer internet provider (Comcast, Verizon, BT, Deutsche Telekom, etc.)
• A hosting or cloud service (AWS, Google Cloud, DigitalOcean, OVH, etc.)
• An anycast network or CDN edge that does not represent a single company
• A VPN, proxy, Tor relay, or other anonymized connection
• A known bot or crawler (Googlebot, Applebot, Bingbot, Ahrefs, Semrush, etc.)

We also look at the reverse hostname for bot markers such as applebot.apple.com or crawl.googlebot.com, and we drop user-agents that clearly identify automated tools.

The result is a cleaner, more actionable company list. It also means the number of saved rows is usually lower than the raw page views shown in a standard analytics tool.

Two things affect how many companies you see: the amount of traffic you receive, and how much of that traffic comes from business networks.

Knownly deliberately filters out consumer internet providers, hosting services, anycast networks, and known bots. That means a large share of typical website traffic — home offices, mobile carriers, cloud servers, and crawlers — is not shown as a company. The result is a cleaner, more actionable list, but it can also mean fewer rows than a raw analytics tool would report.

If your site has low traffic, it is normal to see only a handful of companies per week. As traffic grows, the number of identifiable business visitors usually grows with it.

Google Analytics shows aggregated behaviour, such as page views, sessions, and referral sources. Knownly focuses on identifying the companies behind your traffic, so you can see which accounts are researching you and how engaged they are.

We recommend using Knownly alongside your existing analytics tool, not as a replacement for it.

No. Knownly only reports the organisation that owns the network the visit came from. We never show names, email addresses, job titles, or any other personal information about the person browsing.

Identification is based on third-party IP intelligence and is inherently approximate. A company may appear because the IP address is registered to its network, even if the actual visitor is a contractor, guest, or employee working remotely. Some business traffic is also routed through consumer or shared networks and cannot be reliably attributed.

We continuously refine our filtering to remove hosting providers, carriers, and bot traffic, but a small amount of noise is normal.

The intent score is a number from 0 to 100 that reflects how engaged a company appears to be. It is based on signals such as how recently they visited, how many pages they viewed, how many separate sessions they had, and how many unique visitors came from the same company.

A higher score usually means a company is more actively researching your site.

Knownly is designed to process company-level data only. We do not collect personal identifiers or build visitor profiles. However, you remain the controller of your visitors' data and should disclose the use of Knownly in your own privacy notice, in line with the laws that apply to you.

Read our Privacy Policy for full details.

You can request account deletion and the removal of all associated tracking data at any time by emailing hello@knownly.io. We action deletion requests within 30 days.

When you sign up you tick a box confirming that you accept our Terms of Service and Privacy Policy. In short: Knownly is a beta service for business use, provided as is with no uptime or accuracy guarantee; you confirm you are authorised to install the snippet on the sites you track and that you disclose Knownly in your own privacy notice; and Swiss law applies. We store the version and date you accepted, and you can see it any time in Settings.

Read the full Terms of Service and Privacy Policy.

Knownly is currently in beta and the Free plan includes unlimited usage during this period. Paid plans will be introduced later with higher limits and additional features. New accounts are opened from a waitlist during the private beta.

Reach us at hello@knownly.io and we will get back to you as soon as we can.